Straight Talk - An Open Letter to You

Rules? What Rules?

"How To Use The Rules On Truth In Advertising To Your Advantage, Enhancing Your Credibility And Boosting Your Sales"

by John Glube, © 2003 and beyond, all rights reserved of
Head's Up - A Copywriter's Journal

Hello,

Thank you for requesting your "Free" copy of "Rules? What Rules?"

You may have been expecting a form to pop up on your screen with the download. There is a reason why you are being asked for your contact information.

The reason. The booklet is a good primer, but there is more to be written on how to use the "Truth In Advertising Rules" to your advantage, allowing you to make more money. And you will want to have the benefit of this invaluable knowledge.

I can tell you updates will be written on at least a monthly basis and perhaps more regularly.

If receiving these invaluable updates has no value for you then go to the bottom of this page, were you will find a link allowing you to access the booklet wthout giving out your e-mail address.

But, let me ask you a question. Are you a savvy marketer? Then you appreciate the value of ongoing education and you will want to receive the booklet, plus periodic updates and other invaluable benefits, including notice of recommended products and services, as more knowledge and information is added.

To get your copy plus regular updates, simply complete the following form and click on submit. Follow the instructions that appear on your screen to verify your e-mail address. It will only take a few seconds. Then you will be added as a member of The Biz Rules News mailing list. You will receive a welcome email with the subject line "Welcome To Biz Rules News" and your name. The message will include a link allowing you to get your copy of "Rules? What Rules?" in a PDF booklet:

I respect your privacy.

You have my pledge to hold your name and e-mail address in strict confidence. I will not rent or sell your contact information to a third party.

Just so you and I are clear, by subscribing to this list, you are expressly inviting receipt by way of email to your subscribed email address of notice of periodic updates concerning the "Truth In Advertising Rules," the FTC, or related matters which I have posted online at my web site. These updates will happen on at least a monthly basis and perhaps more regularly as time passes. The online postings may include references to recommended products and services. On occassion, I may send you and you are expressly inviting receipt of notice of a recommended product or service. You can unsubscribe at any time, as each mailing will contain an unsubscribe link.

Don't know why I just made this statement? The boys in blue require it. Still not sure what I am going on about? Then read The Guys And Gals In Blue Have Arrived for all the gory details as to why this statement is necessary.

When subscribing, I suggest you use a good e-mail address to make sure you get your message with a copy of the report attached. Do you use Yahoo, Hotmail, MSN, Netscape, or AOL? Then you will want to white list John@learnsteps4profit.com to make sure you get your messages. Don't know how to do this? For a primer on how to whitelist an email address Click Here.

Thank you for requesting your copy of "Rules? What Rules?" and I take this opportunity to wish you every success in your online business.